“Georgia 811 is thrilled to participate with other contact centers across the nation in sponsoring a float in the 2015 Tournament of Roses parade,” President and CEO Claudette Campbell shares.
As part of this sponsorship, Campbell will be joining Georgia 811 spokesperson, and two-time Olympian, Cliff Meidl and others as riders on the float during the parade.
“This high profile event provides an excellent opportunity to have our 811 message delivered to hundreds of thousands of people. Communicating safe digging information and education has been a part of Georgia 811’s mission for 40 years. What better way to celebrate this important milestone than participating in this event,” Campbell stated.
Georgia 811 is a 2015 sponsor along with USA North 811, Colorado 811 and the hosting contact center Underground Service Alert of Southern California (DigAlert).
The 126th Rose Parade will take place on January 1, 2015. The “Do It Right – Call 811” float will be the 22nd float in the parade in the 54th spot overall. This year’s theme is Inspiring Stories and inspiring homeowners to be a great neighbor is our float’s theme. Contacting 811 before you dig encourages you to be a good neighbor by taking your community’s safety into consideration before beginning your project.
The parade will air beginning at 8am PST on ABC, HGTV, NBC, Hallmark Channel, Univision, RFD TV, and Rural Radio on Sirius XM in addition to other national and international broadcast outlets.
According to www.tournamentofroses.com, the Rose Parade began in the winter of 1890 with the first Tournament of Roses football game being staged at Tournament Park on January 1, 1902. The pact between the Big Ten Conference and the Pac-12 conference is the oldest intercollegiate postseason bowl agreement between two major conferences in the US. DigAlert debuted its first float in the parade in 2014.